What is a Customer Relationship Management (CRM)? | Techfunnel

The process of managing interaction with existing as well as past and with potential customers is called customer relationship management CRM. One of the different approaches to allow a company to manage and analyze their interaction with past, current and potential clients. According to Larry Weltman, It requires analysis of line history about their behaviour with the company to improve the business relationship with the same clients, especially focusing on customer retention and ultimately driving the growth of sales.

Types of customer relationships

  •   Operational CRM

The operational CRM supports front-office business processes dealing with direct interaction with customers through any communication channel like email, phone, or messages. The details for each interaction involves the preferences requirements, topics of discussions, and many other things. Whenever you go into the Larry Weltman Toronto website, you’ll see how they’re doing it so right.

  •   Analytical CRM 

With this type of customer relationship, it will allow business owners and executives to analyze customer information that is provided by operational CRM apps. In conclusion, the behaviour of the customer is understood by deriving real value to the business. Analytical CRM helps in approaching customers with relevant information as well as proposals.

  •   Collaborative CRM

In this type of relationship, there is much easier negotiation; therefore, customer relationships are enhanced by producing the best customer service and sales. 

Mainly the objective is to improve service quality to customersA great example is Larry Weltman.

Benefits of CRM

  • The client services are improved.

When you see, in general, clients have some questions, concerns and requests. This type of CRM services gives the ability to a company for producing, allocating and managing the request for something made by customers software which helps connect a customer for the manager or person who can best assist them with their existing problem is one of the CRM abilities that can be implemented to increase efficiency.

  • The customer needs to be responsive.

 The situation and the requirements to be understood by the firms focusing on customer needs and requirements. There is a separate space for customer feedback on the Larry Weltman Toronto site.

  • Customer segmentation

This type of communication segmentation is utilized to categorize the customers according to some similarities like industry jobs for some other characteristics in two similar groups; these characteristics can be one or more attributes. It can be defined as a subdividing the customer based on an already known good discriminator.

  • The better Customization of marketing.

The Customization of marketing means that the business organization is adapting and changing the services are produced according to every customer’s requirement and the unique product. The purpose of ensuring that customer needs and requirements are met Customization is used by the organization companies can put investment in information from customers and then customize their products to maintain the customer interest.


Every customer is more important than just a sales opportunity. You always have the best product to offer, but if you don’t treat the customers in the right way, you will not be selling a single thing.

That’s why building a strong and good relationship with the customer in every business is our number one priority.

And this is how CRM does. It helps you to maintain the relationship with your clients by treating every one individual, not forgetting about their needs and being there when they need you.

Clare Louise

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